Pricing starts at US$999 for the iPhone 13 Pro and US$1099 for the iPhone 13 Pro Max, the same as their respective previous generations. Pre-orders began on September 17 at 5:00 AM PST. The iPhone 13 Pro and iPhone 13 Pro Max were officially announced alongside the ninth-generation iPad, 6th generation iPad Mini, Apple Watch Series 7, iPhone 13, and iPhone 13 Mini by a virtual press event filmed and recorded at Apple Park in Cupertino, California on September 14, 2021. announced that no Sunset Gold color option of the iPhone 13 Pro and iPhone 13 Pro Max would be unveiled, which Sierra Blue color option of the iPhone 13 Pro and iPhone 13 Pro Max would be instead unveiled on the September Event. According to the early released rumors, the color options of the iPhone 13 Pro models were including Sunset Gold (a new Gold color option), Rosé (a rename of Gold), Pearl (rename of the Silver) and Matte Black. The successor to the iPhone 12 Pro models began in development to make the size of the notch 20% smaller as thanks to the front-firing speaker placed into the upper edge from the True-Depth sensor housing and utilizing the display refresh rate up to 120 Hz for smoother motion found. Major upgrades over its predecessor include improved battery life, improved cameras and computational photography, rack focus for video in a new "Cinematic Mode" at 1080p 30 fps, Apple ProRes video recording, a new A15 Bionic system on a chip, and a variable 10–120 Hz display, marketed as ProMotion. They were discontinued on September 7, 2022, as well as the iPhone 11 and iPhone 12 mini, following the announcement of the iPhone 14 and iPhone 14 Pro. The devices were unveiled alongside the iPhone 13 and iPhone 13 Mini at an Apple Special Event at Apple Park in Cupertino, California on September 14, 2021, and became available ten days later, on September 24. They were the flagship smartphones in the fifteenth generation of the iPhone, succeeding the iPhone 12 Pro and iPhone 12 Pro Max respectively. The iPhone 13 Pro and iPhone 13 Pro Max are smartphones designed, developed and marketed by Apple Inc.
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